As a technologist in the Empresse printing house I did really a good number of complex projects. But the “notebook shoe” with which I worked with Walk Group was one of the most unforgettable job. It was one of the forms of cooperation in which there is a very clear division: creative part on the client’s side, a technological development and implementation after mine. One the elements that got stuck in my head are openness and understanding creative people on all aspects of production processes and the materials themselves. The implementation was at least interesting. The idea was known sneakers with all entourage: from the box, through the tissue paper, different styles of lace tying and of course the sole. I remember that I had to commit to making the stamping on my sole a serious industrial machine due to the size of the matrix. Also finding a white nap turned out to be a challenge. The printing was implemented in two technologies to use correctly laid substrates. The effect was a reflection of the work put in, and that was a lot. I also met with the group of Walk in the implementation of books, where I was responsible for the min. for discolouration to a duotone. The project contained variable data and typographic hot printing and the production of books in several hardcover languages.